The flavor profile of the unsalted, grass-fed meat was not what I was expecting. To be fair, I didn't really think it would be that drastically different from other jerkies I have had in the past. It is of an incredibly bland taste, and the texture and flavor of the fat in the meat is very pronounced. The meat is also very tough, as other reviewers have noted. Those pronounced differences aside, incomparably better quality wise than store-bought jerkies, as I can attest that what Frank espouses in his videos on available free range, grass-fed beef jerky is my own experience as well. Practically non-existent even in my local health foods store. Combined with the lack of guaranteed proper certification rampant in the "grass-fed" label market, I would choose Frank's products as head and shoulders above what else is commercially available. As a note, when I received my order, there was some penicillin mold on some of the meat, but this was a non-issue for me personally. Very impressive operation that he is running, and hopefully with time, will only get better.